Language Frames the Topic and the Discussion

Choice of words, phrases, verbal images, and so on form the language of a position. Read George Lakoff, linguistics professor at UCal Berkeley. He wrote "Don't Think of An Elephant" (published by Chelsea Books September 2004)  concerning the upset among the losing Democratic Party concerning the  United States presidential & congressional elections of 2004.

This taught a lot of us about use of language to frame an argument, to sway people, to tell more truth than merely using facts.